香港商业机构知 产权意 调查2008.pdf

Survey on Business Attitudes to Intellectual Property 2008 香港商業機構知識產權意識調查2008 Summary of Findings 調查結果摘要 Introduction 前言 In order to provide insight into Governments 為向政府提供有關商業機構的統計資料，以配 policy in establishing intellectual property as a 合政府建立知識產權為知識型經濟的重要推動 vital driving force towards a knowledge-based 力，知識產權署自二零零四年起進行了多個香 economy, the Intellectual Property Department 港商業機構對知識產權的意識調查。米嘉道資 (IPD) has been conducting surveys on 訊策略有限公司 (米嘉道) 受委託於二零零八 Business Attitudes to Intellectual Property 年十月三十日至十一月二十八日進行了調查， since 2004. Mercado Solutions Associates 透過郵寄問卷形式成功訪問了 1 001 間商業機 Ltd. (MSA) was commissioned to conduct the 構，回應率達到30.3% 。本摘要概述了主要的 survey between 30th October and 28th 調查結果。 November 2008. In total, 1 001 business establishments were successfully enumerated by means of mail survey. The overall response rate achieved was 30.3%. This executive summary highlights the major findings of the survey. Knowledge and Attitudes toward IPR 對知識產權的認識及觀念 The majority of the business establishments 大部分商業機構均知道知識產權包括「版權」 were aware that intellectual property (IP) (96.3%) 、「商標」(95.0%) 、「專利」(92.1%) 及 covered “copyright” (96.3%), “trademarks” 「外觀設計」(78.0%) ，比例較過去幾年的調查 (95.0%), “patents” (92.1%) and “designs” 結果 (超過85%) 略有下降。 (78.0%), the percentages were slightly lowered as compared with the previous surveys (more than 85%). Yet, when comparing to the last survey (4.1%), 然而，與上一次調查 (4.1%) 比較，知道「集 largely higher proportion of establishments 成電路布圖設計」(22.1%) 亦屬於知識產權的 were aware that “layout-design of integrated 一種的比例則有所增加。 circuits” (22.1%) were also covered in intellec