Intellectual Property Management Based on Indigenous Innovation in China’s IT Enterprises.pdf

Case Study of Intellectual Property Management Based on Indigenous Innovation in China’s IT Enterprises Xiao Yangao School of Management University of Electronic Science and Technology of China, Chengdu, P.R.China xiaoyg@ Liu Ju School of Management University of Electronic Science and Technology of China, Chengdu, P.R.China liuju@ Li Ping Shenzhen People’ Government, Shenzhen, P.R.China liping@ Abstract This paper chooses four IT (information technology) enterprises (Huawei, ZTE, Netac and Tencent) in Shenzhen of China to discuss their IP management in different development stages and different technological fields. The result of research indicates that (1) in the environment of high technological and marketing uncertainty, “second-mover advantage” and “first-mover advantage” exist at the same time to IT enterprises in emerging economy. So it is necessary for IT enterprises to implement indigenous innovation, accumulate IP as well as to adjust and improve capabilities of IP management to acquire and keep sustainable competitive advantage. (2) IP protection is just one of the functions of IP management. IT enterprises should pay more attention to IP creation and applied to gain sustainable competitive advantage. (3) It is necessary for IT enterprises to evaluate interior and exterior level of IP protection and utilize relative IP tools such as patent, trademark, copyright, and busin