奢侈品China Luxuries Industry Report, 2010-2012.pdf

China Luxuries Industry Report, 2010- 2012 In 2009, Chinese market size of luxuries reached US$9.4 billion with the global market share approximating 27.5%. Among the varieties of luxuries, Chinese consumers gave priority to luxury apparel and accessories (mainly including clothes, shoes, bags, watches, and glasses) which held roughly 70% of the entire luxury consumption and had the market size of US$6.72 billion in 2009. Market Size of Luxury Apparel Accessories in China, 2004-2009 (Unit: US$100M) Source: ResearchInChina In regard to the segmented products of luxury apparel and accessories, the consumption of watches ranked No.1 by US$2.21 billion in 2009, followed by clothes of US$1.7 billion. Owing to the long-lasting style and durability, a lot of Chinese consumers prefer luxury watches despite the high price. Consumption Structure of Luxury Apparel Accessories in China by Product, 2009 Source: ResearchInChina The brand preference of Chinese consumers towards various luxury apparel and accessories varies; concretely, GUCCI turns out to be the luxury clothing brand that wins the best graces of consumers, luxury leather shoes brand goes for DR.MARTENS, luxury bag brand LV, luxury watch brand ROLEX, and luxury glasses brand GIVENCHY. Along with the further intensified purchasing power of Chinese consumers as well as the improved market distribution of luxury enterprises in China, the consumption potentialities of luxuries, especially of luxury apparel and accessories, will be further released in China. The future Chi