Chapter7复习.pdf

Chapter 7 Business Markets and Business Buyer Behavior Multiple Choice 1. Business buyers tend to be more rational and _____ than consumer buyers. a. orderly b. objective c. subjective d. team-oriented (b; Easy) 2. Each party in the buying process has subtle _____ and _____. a. expectations; needs b. behavior; procedures c. roles; needs d. guidelines; roles (c; Moderate) 3. In one way or another, most large companies sell to _____. a. consumers b. other organizations c. employees d. not-for-profit organizations (b; Moderate) 4. As a purchasing agent, Benni Lopez buys goods and services for use in the production of other products and services that are sold and supplied to others. Benni is involved in _____. a. consumer buying behavior b. corporate buying behavior c. reseller buying behavior d. business buying behavior (d; Easy) 5. Annie Laurie works for Arrow Star, a wholesaler and retailer of outdoor furniture. Her job is to acquire goods to resell and rent to other retailers and consumers at a profit. Annie is involved in _____. a. consumer buying behavior b. corporate buying behavior c. reseller buying behavior d. business buying behavior (d; Challenging) 1 6. What can we say about the size of the business market compared to consumer markets? a. It is approximately the same. b. It is smaller. c. It is huge. d. There is no need to compare them. (c; Easy) 7. All of the following are differences between business and consumer markets except one. Which is it? a. market structure and demand b. nature of the buying unit c. type of credit extended d. types of decisions and the decision process involved (c; Challenging) 8. You have just realized after