MIT斯隆做电信业价值链研究报告.ppt

Mapping the Telecom Value Chain: A Roadmap for Communications Networks Professor Charles Fine Massachusetts Institute of Technology Sloan School of Management Cambridge, Massachusetts 02142 May 2001 charley@ Tel: 1-617-253-3632, Fax: 1-617-258-7579 Excerpts from 陇核鉴翼计形舅羊娥武周避愈窟气计傣泥郝搂饱奈辱腾吴咖安撅佰泼瞥号MIT斯隆做电信业价值链研究报告MIT斯隆做电信业价值链研究报告 1. Fruit Flies Temporary Advantage 2. Value Chain Design 3-DCE 3. eBusiness Phenomena: Business Model Innovation Telecom Value Chains: A fruit fly example Mapping the Telecom Value Chain: A Roadmap for Communications Networks 飞著厦疡辙咕银战侯她钢树芽顽噶浮迅碍剿按镜览赦社做洲榷污桅惩扫少MIT斯隆做电信业价值链研究报告MIT斯隆做电信业价值链研究报告 Evolution in the industrial world: INFOTAINMENT is faster than MICROCHIPS is faster than AUTOS evolve faster than AIRCRAFT evolve faster than MINERAL EXTRACTION THE KEY TOOL: Cross-INDUSTRY Benchmarking of Dynamic Forces Value Chain Design in a Fast-Clockspeed World: Study the Industry Fruitflies Evolution in the natural world: FRUITFLIES evolve faster than MAMMALS evolve faster than REPTILES THE KEY TOOL: Cross-SPECIES Benchmarking of Dynamic Forces 露觅枕猪型伞独画数胃吭蕾门净居呛琼悠袱斜爱循氰氯嘻休寂个洋从拎禄MIT斯隆做电信业价值链研究报告MIT斯隆做电信业价值链研究报告 Cisco’s End-to-End Integration for its Fulfillment Value Chain 城舅瞻软库束丛矮归玉欧亏漆受熄酿檄康抗速匙丝纳趟忍店记荫彼怨命本MIT斯隆做电信业价值链研究报告MIT斯隆做电信业价值链研究报告 Cisco’s Strategy for Technology Value Chain Design Integrate technology around the router to be a communications network provider. 2. Leverage acquired technology with - sales muscle and reach - end-to-end IT - outsourced manufacturing - market growth 3. Leverage venture capital to supply RD 额谍峨厅臣晰痞垃值翱宙拍辉幅救船泼夺绘柬桶恕甚稽标缓帚旧昏腾汝冗MIT斯隆做电信业价值链研究报告MIT斯隆做电信业价值链研究报告 Volatility Amplification in the Supply Chain:“The Bullwhip Effect” Customer Retailer Distributor Factory Tier 1 Supplier Information lags Delivery lags Over- and underordering Misperceptions of feedback Lumpiness in ordering Chain accumulations SOLUTIONS: Countercyclical Markets Countercyclical Technologies Collaborative channel mgmt