Haier 海尔公司 英文.pptx

Group： ZHAO JUNZHE 553644 HUANG JUNZHONG 564145 LI JIAQI 553255 ;Video;Summary;Companys brief introduction;In the course of development of haier group;April 14, 1992, Qingdao refrigerator factory through the ISO9001 certification, and to be the home appliance industry the first through the authentication of the factory. November 16, 1992, haier group in Qingdao high-tech park 800 mu of land requisition, build Chinas largest production base of home appliance haier industrial park. On November 19, 1993, Qingdao haier refrigerator Co., LTD shares on the Shanghai stock exchange listing. In February 1996, haier Sally only ROM (Indonesia) Co., LTD. Was established in Indonesia Jakarta, haier first multinational management. June 26, 1996, haier group winner of the high quality service issued by the science association number five diamond award, become the first Asian won the honor of home appliance enterprise, President ZhangRuiMin become the first won the five-star diamond personal lifelong awards entrepreneurs. In February 1992, in cologne in Germany at the home appliance exposition, the haier group President ZhangRuiMin to 12 a haier dealers presented a haier specializes in certificate. ;Haier company structure;Products ;Household appliance ; Digital products;Medical equipment; Home;Company Objectives;Main Product Info;Main products;Development Strategy ;Brand strategy（1984~1991）：produce refrigerator only, accumulate management experience of enterprises Diversification（多元化）strategy（1992~1998）：one product to various product International strategy（1998~2005）：being sold in the main global economic area market Global strategy（2006~now）：creating different kinds of Haier Brand------adjust to different countries in the world;Annual Report;Company Philosophy;THE END THANKS