语文教师的专业素养系列资料：媒介丰富性理论（论文） The design of instructional multimedia in e-Learning.pdfVIP

Computers Education 49 (2007) 662–676 /locate/compedu The design of instructional multimedia in e-Learning: A Media Richness Theory-based approach Pei-Chen Sun a,*, Hsing Kenny Cheng b a Institute of Information and Computer Education, National Kaohsiung Normal University, 116 Ho-Ping First Road, Kaohsiung 80201, Taiwan, ROC b Department of Decision and Information Sciences, Warrington College of Business Administration, University of Florida, Gainesville, FL 32611-7169, USA Received 6 August 2005; received in revised form 13 October 2005; accepted 7 November 2005 Abstract The rapid development of computer and Internet technologies has made e-Learning become an impor- tant learning method. There has been a considerable increase in the needs for multimedia instructional material in e-Learning recently as such content has been shown to attract a learners attention and interests. The multimedia content alone, however, does not necessarily result in significant positive learning perfor- mance and satisfaction. Moreover, it is expensive to design and develop multimedia instructional material. There is a lack of extant research to address the critical issue of how to develop effective multimedia instruc- tional content that leads to desirable learning performance and satisfaction. The objective of our paper is to propose and empirically test a model that examines the impact of the fitness of instructional content and media on a learners performance and satisfaction. Our research finds that whether it is learning score as an objective measure or learning satisfaction as a subjective measure, the course unit with high uncertainty and equivocality in content n