基于合作博弈的农超对接参与主体利益分配研究.pdfVIP

安徽农业科学，Journal of Anhui Agri. Sci.2013 ,41(2) :867 -868 ,872 责任编辑徐丽华责任校对况玲玲 基于合作博弈的农超对接参与主体利益分配研究 朱军伟 (邢台学院，河北邢台 054∞1) 摘要 农超对接模式代表农产品流通的新方向，有利于减少流通环节，降低流通成本，优化农产品供应链，最终实现超市、农户、消费 者3 方共赢c 但在实际运作中因参与主体利益分西配己不均农户和连锁超市之间难以形成长期的 的利益分配为研究重点，运用合作博弈的相关理论建立价格决策模型，找出农超之间利益均衡的区间并进行分析，最后提出如何进一步 推动农超对接发展的建议。 关键词 农超对接;利益分配;合作博弈 中图分类号 5 -9 文献标识码 A 文章编号 0517 -6611(2013)02-∞867 -02 Re!记arch on the Benefit Distribution of Far回.er-Superm细ket Direct- Purchase Based on Cωperative Garne ZHU Jun-wei (Xingtai University , Xin酬， Hebei 054∞1 ) Abstract As the new direction of agriculture products circulation , farmer-supermarket direct-purchase is beneficial for reducing circulation links and costs , optimizing agricultural products supply chain , realizing a win-win result among stJpermarket , farmer and customer. But in actual operation , the benefit distribution among pa此icipalion subjects is unfair , so it is difficult 10 form a long-term , stable cooperative relationship be- Iween farmer and supermarket. Taking the benefit distribution problem as the research emphasis , the price decision model was established 10 find out and analyze the benefit balanced interval between farmer and supermarket by using cooperative game the町. Finally , some suggestions for how to further promote the development of farmer-supermarket direct-purchase were put forward. . Key words Farmer-supermarket direct-purchase; Benefit distribution; Cooperative game 户、超市)在一定时期共同合作参与对接，实现整体利益的 为了解决农产品传统流通模式存在的诸多问题，商务 最大化，并通过协商谈判，分配最大化的利益，使得各方得到 部、农业部从2∞8 年起在国内开始推广实施农超对接试 较为合理且满意的份额。具体表现在:农、超之间通过合作， 点工作，截至2010 年底，据统计，全国 2 删多家零售企业与 建立稳定的购销关系。农民实现了销路的畅通，收入的提 1. 1 万家农民专业合作社开展农超对接，我同农产品经超