客户参与企业产品开发的创新模式选择研究.pdfVIP

第 20 卷第6 期 计算机集成制造系统 Vo l. 20 No.6 2 0 1 4 年 6 月 Computer Integrated Manufacturing Systems June 2 0 1 4 001: 10. 13196/j. cims. 2014. 06. liuwei. 1315. 7. 2014066 客户参与企业产品开发的创新模式选择研究 刘伟，丁志慧+ (重庆大学经济与工商管理学院，重庆 400044) 摘 要:为了打破传统的封闭式创新模式，合理利用内外部资源，将客户融入企业创新活动，针对企业创新模 式的选择，运用博弈论方法，构建了基于企业客户双方的开放式创新模型，分析了不同客户参与程度的创新模式 下，企业福利、客户福利和社会福利的变化情况。研究表明，与封闭式创新模式相比，客户参与的企业创新模式能 够有效提高各方福利水平F 企业创新模式的选择与企业一客户沟通成本及创新的制造成本有关。 关键词:开放式创新z 创新模式;客户参与;社会福和~ ;产品开发 中固分类号:F272.3 文献标t只码:A Innovation mod筒。f new product development with c皿tomers involvement LlUWei ,DINGZhi-hui+ (School of EconoIJÚcs and Business Adrrúnistration , Chongqing University , Chongqing 400044 , China) Abstract ,To break the traditionally isolated innovation mode and bring customers into the innovation activities , ai- IJÚng at the innovation modes selection , the open innovation mode based on both customers and business was demon- strated by using g缸ne theory , and the changes of company , customer and social welfare were analyzed under the dif- ferent levels of customers participation. The research showed that the business innovation mode with customers par- ticipation could efficiently improve the welfare level in a11 aspects by comparing with isolated innovation mode , and the innovation mode selection of a company was related to the cost of communication between customers and busi- ness and the cost of innovation invention. Key wor由: open innovation; innovation mode; customer involvement; social welfare; product development 1 问题的提出 中的作用，合理整合内外部资源进行创新。 近年来，互联网技术快速发展，移动终端和社交 当今社会迅猛发展，科学技术