会展英语Unit_1_Preparations_for_Exhibitions.ppt

Part I Organizer’s Diary During this period, I will: discuss the time for a new exhibition with colleagues; discuss the venue for a new exhibition with colleagues; write an invitation letter to exhibitors. I. Lead-in Practice Task 2 Brainstorming: Match the terms in column A with the definitions in column B. II. Reading tagline: n. a variant of a branding slogan typically used in marketing materials and advertising 标语；口号 inherent: adj. existing as an essential constituent or characteristic; intrinsic 固有的；内在的 pavilion: n. a usually temporary structure erected at a fair or show for use by an exhibitor 临时搭建的棚架或建筑物 outlet: n. a store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店 II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading II. Reading III. Sample Study A letter of invitation, or invitation letter, is a key business marketing letter that is typically used to invite clients or customers to participate in special business events. It generally includes the following key elements: date, venue, and time of the event name of the person or organization sponsoring the event people to be invited type of the social event being held deadline for application or reply deadline for application or reply directions or a simple map if the location may be difficult to find III. Sample Study III. Sample Study III. Sample Study III. Sample Study III. Sample Study III. Sample Study IV. Situational Dialogs IV. Situational Dialogs IV. Situational Dialogs spectrum: 系列，幅度，范围 light-industry: 轻工业 (meeting) minutes: 会议记录 time slot: 时间空挡 accommodate: 适应，顾及 source: 购进，采购 A year’s plan starts with spring.一年之计在于春 prospectus: 展会宣传书 IV. Situational Dialogs Task 3 Work in groups. Act as Chris Davis, Lily Wang and Charles Zhang and role-play the dialog. IV. Situational Dialogs IV. Situational Dialogs IV. Sit