传媒简史,英文.pptx

A brief history of communication studies;Questions addressed today;When?;Our concern is not with when humans began communicating but when the study of human communication began… ;Where lies the similarity and the difference?;In other words…;About technology;Origins of communication studies;Communication studies as the study of making effective speech, gesture and writing;The study of rhetoric began in Ancient Greece… NOT;Rhetoric;Why rhetoric?;Enter the Sophists (Wise fools);Making the case against rhetoric as an art/craft;Making the case for rhetoric as an art/craft;Sealing the case for rhetoric as an art;Rhetoric as an art or techne;The domain of rhetoric – locating the five canons as aspects of Form and Content;Speech Occasions for Invention;Medieval times;The Enlightenment/Modern Period;Bacon’s idols;Bacon’s alternative;The Contemporary Era;#classtoday #discuss