体验unit_3__book_3.doc

Unit 3 Famous Brand Names Passage A: Bathtub Battleships from Ivorydale Teaching steps: Lead-in activity 10’ Background information 5’ Text analysis 40’ Language points 10’ Summary of the text 10’ Exercises 13’ Assignment 2’ I. Lead-in activity Lead-in questions 1) What is a bathtub battleship as referred to in this passage? 2) Why is Ivory Soap so popular among Americans? 3) How did Proctor Gamble succeed in promoting Ivory Soap? （Show some pictures to illustrate PG products） II. Background Information Introduction to Proctor and Gamble Proctor and Gamble was founded by William Proctor and James Gamble in 1837. Proctor was an English migrant and candle maker, Gamble was a soap maker from Ireland. At the beginning, the Procter and Gamble soap making method was not much different from what women already did in their homes. But the Civil War began in 1861, and the government began ordering lots of soap for its soldiers. This increased Porctor and Gamble’s business by a great deal. A new soap making technique was discovered in the 1870s when a machine was left on during the lunch time. It made bubbles in the soap, so the soap floated. The new soap was called Ivory. The first bar was sold in 1879. Proctor and Gamble is now a leading international manufacturer of household products. It markets over 250 brands to nearly five billion consumers in over 140 countries. These brands include Tide, Crest, Pantene, Always, Pringles, Pampers, Olay, Folgers. Cover Girl, Downy, Dawn, Bounty, and Charmin. 2. Soap Opera This is a very vivid name for “肥皂剧”. It mainly refers to the broadcastings and TV serials which are about family affairs. In the 1930’s, some detergent companies sponsored the radio serials. In this way this kind of serials were known as “soap opera” Besides “soap opera”, there are Sitcom--Situation Comedy（情景喜剧）和Drama（情节系列剧） III. Text analysis Outline of the text: Part I (1-3): Bathtub Battleship – Ivory Soap Part II (4、5): Brief introduction to PG Part III (6、7):