全球化和商务.ppt

LEARNING GOALS Key learning goals: This topic will discuss the influence of globalization over business today and the definition of multi-national corporations. State the definition of globalization State the three important aspects of globalization Explain the main factors which have contributed to the growth of globalization Explain how globalization might affect the location of a business State the influences of multinational companies in the host country  Definition: Globalization is the growing integration of the world’s economy. It is suggested that economic decision taken in one part of the world will affect other parts of the worlds so businesses need to base their business decision-making on what is happening in the world market rather than the national market. There are three important features or aspects of globalization, which can be seen as follows: The increasing importance o f international trade More and more multinational companies More and more businesses thinking globally about their strategy. Globalization and Business-Factors affecting globalization There are many factors which have contributed to the growth of globalization, such as: technological change, the reduction of transportation costs, the deregulation of business, the consumer taste changes, and the growth of new market and competition… Detailed explanation is seen in the following table: Globalization and Business-The effects of globalization on businesses Globalization may have a great deal of influence on many businesses throughout the world. The impact may be stronger on some businesses, especially large businesses, but weaker on others. There are a number of effects of globalization on businesses. Some provide opportunities while others may provide threats to businesses. Some major effects of globalization on businesses are seen in the following table: Globalization and Business-Multinational companies and their influences What is a multinational compan