- 1、本文档共24页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
创意广告Creative Advertising free talk
Creative Advertising 创意广告 lack of creativity On some buses, we usually can see some bus body advertising. They give people the feeling of crowded and noisy. 看着闹心 At the gate of most residents‘ home, we usually can see this kind of advertisement. They seriously affect people’s mood. These bad ADs seriously damage their images among consumers. So we can say that there is no soul if advertising lack of creativity. 创意广告主要的特点是新奇,夸张,有趣。有创意的广告第一眼看上去就会给人以深刻的印象。 The main characters of creative advertisements are novelty, exaggeration and fun. The creative Ads will give you a deep impression at the first glance. Lets take a look at some examples This is the exterior wall(外墙) of Kansas City (堪萨斯城) Public Library. The library is one of the 10 coolest public libraries in America, The wall is made up of many books. 堪萨斯城公共图书馆 堪萨斯城公共图书馆 From social influence point of view, the design can promote citizens interest in reading activities. From business point of view, the library can increase income through the books’ advertisements. In addition, books have a strong sense of decoration, the books’ wall make the city streets more tasteful and beautiful. 堪萨斯城公共图书馆 Duracell金霸王电池电梯广告 - 电梯动力 The elevator can also make some advertisements, such as the Duracell elevator advertisement. It’s easy to misunderstand that the elevator is driven by Duracell battery. HP Photosmart打印机电梯广告 - 快速打印 The HP Photosmart printer elevator advertisement. When the elevator turn around, printers print out the clear color images quickly. By this way, the advertisement exaggerate the printers’ printing speed. Pantene潘婷洗发水自动电梯广告 In the same way, Pantene shampoo do the same clever design. The lustrous(有光泽的), silky hairs, which looks like a black waterfall, give people a deep impression. IWC手表公车广告 - 免费体验佩戴IWC手表 Similarly, IWC watches make advertisements on some buses, when your hand caught the elaborate armrest(扶手), it seems as if you wear a watch. NRDC自然资源保护协会公益广告 - 纸张与森林 In some books, the spine(书脊
文档评论(0)