剑桥BEC高级真题第三辑TEST4.doc

 READING 1 hour PART ONE Questions 1-8 剑桥 BEC 真题集高级 第三辑 Test 4 ? Look at the statements below and at the five extracts from a newspaper article on the opposite page about people who have set up their own internet companies. ? Which extract (A, B, C, D or E) does each statement 1-8 refer to? ? For each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. ? You will need to use some of these letters more than once. ? There is an example at the beginning. (0). Example: 0 These people sought help to forecast their likely cashflow.. 1 0 A B C D E 1 These people have not paid themselves out of their company?s income so far. 2 These people had knowledge which they wanted to exploit in a different type of company. 3 These peoples initial efforts to obtain start-up funding were unsuccessful. 4 These people have developed a very effective process for handling sales. 5 These people devised a mixed media approach to advertising. 6 These people felt that they could improve companies? focus on customers. 7 These people intend to make their marketing more cost-effective. 8 These people are targeting a relatively small number of discerning clients. A E-GAMES John and Stephanie both wanted a complete career change. Selling children?s games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realized they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.  B SUREK Sue and Derek?s plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriou