剑桥商务英语中级第二版 4a brand power.ppt

Unit 4a Brand power I. Selling points Introduction A brand is a name, sign or symbol” used to identify items or services of the seller(s) and to differentiate them from goods of competitors.“Brand is a name you give to a product you sell to identify as your product. Brand becomes a trade mark which can not be copied, through registration and can not be copied. Unit 4a Brand power Warming-up questions 1.???If you are going to buy a TV, what is important to you? (brand, price, quality, service etc.) 2.???Do you prefer to buy products of brand ? why? Unit 4a Brand power Expressions for reference: a brand represents a certain culture 一个品牌代表一种文化 be attracted by the quality brand image 被优质的品牌形象所吸引 the brand name carries high credibility 名牌具有很高的可信度 brand leader 畅销品牌 have a strong sense of brand loyalty 具有强烈的品牌信任感 Unit 4a Brand power reasonable price 合理的价格 good after-sales service 良好的售后服务 have confidence in the reliability of the product 信赖产品的可靠性 good quality 良好的质量 consistent quality 稳定的质量 user-friendly design 方便用户的使用设计 Unit 4a Brand power Listening 1 Listen to the five dialogues separately and jot down the key words of each dialogue and choose the right reason Unit 4a Brand power 1. I want my car to say something about me . 我想让我的车 来展示我的个性 2. Sporty adj. 1) describes someone who enjoys sport and is good at it: 2) describes clothes that are bright and informal, often looking like the type of clothes that you could wear for sports 3) A sporty car is a fast low car, often for two people only. Unit 4a Brand power 3. Get onto the internet 上网 4. Inclusive adj. 1). ~ (of sth) including sth; including much or all 包括或包含某事物的; 包括许多或全部的: The price is ￡800, inclusive of tax. 价格800英镑, 连税在内. 2). (following ns 置於名词之後) including the limit