同济mba商务英语考题.doc

《商务英语》试卷(A卷) （2014～Directions: Give a brief answer to each of the following questions. Remember to apply what you have learned in the coursework. 1. What are the communication styles proposed by Tannenbaum and Schmidt? Please choose one style, suggest in what situations it is appropriate and give an example. (From Communication) 2. Many companies fall. Big names are Enron, WorldCom, Kmart, Polaroid, Xerox etc. According to statistics, the four year survival rate of start-ups is as low as 29%. Therefore, why shall entrepreneurs start numerous new businesses every year? Please give at least 3 causes and explain what entrepreneurship is. (From The Entrepreneurial Profile) 3. A selfie stick is a monopod used to take selfie photographs by positioning a smartphone or camera beyond the normal range of the arm. The metal sticks are typically extensible, with a handle on one end and an adjustable clamp on the other end to hold a phone in place.Some have remote or Bluetooth controls, letting the user decide when to take the picture. The product was listed in Time magazines 25 best inventions of 2014.The selfie stick is an essential carry-on item for many travellers. On departure, people took selfies. On the plane there were selfies at 32,000 meters. In most cases, the appeal seems to be simply fitting more people into the frame. How would you do the marketing of selfie sticks? Give at least 2 points and justify. (Marketing) 4. Mr Richard was an office director. He rarely went out into the main body of the office. He preferred to work in his room on the other side of the corridor and asked Miss Joan, the deputy director, to sit in a corner of the main office and be his ‘eyes and ears’. As a result, all the staffs were wary of Miss Joan. They were polite, but guarded in their responses whenever she spoke to them. Give comments on the leadership situation and/or suggestions. Please justify. (From Organizational Behavior) II. Vocabulary Choice (20%) Directions: In this section,