品牌介绍：Apple(Brand_Introduction).ppt

Apple Inc. Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. It was founded in April 1st, 1976. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the Safari web browser; and iOS, a mobile operating system and so on... Think Different As of July 2011, the company operates 357 retail stores in ten countries, and an online store where hardware and software products are sold. As of September 2011, Apple is the largest publicly traded company in the world by market capitalization（全球市值最高的上市公司） and the largest technology company in the world by revenue and profit. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. So Why Apple is so successful? A Good Leader Steven Paul Jobs (February 24, 1955 – October 5, 2011) In 1972, Jobs enrolled at Reed College. Although he dropped out after only one semester, he continued auditing classes at Reed. Jobs later said, “If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces.” In 1985, Jobs resigned from Apple because of the conflict with other board of directors（董事会理事）. In a speech Jobs gave at Stanford University in 2005, he said being fired from Apple was the best thing that could have happened to him. “It freed me to enter one of the most creative periods of my life.” In 1997, he returned to Apple as new CEO. As we have seen, the golden times of Apple came. Jobs died due to pancreatic cancer（胰腺癌）. However, he was remembered and admired by people all around the world for his creativity, diligence and passion. Attractive Appearance Products with High Quality Advanced Technology Nano-Nano2-Nano3-Nano4-Nano5-Nano6 Touch-Touch2-Touch3-Touch4 ipad-ipad2