商业道德(Business Ethics).ppt

;;Business Ethics;“Moral (Latin) and ethical (Greek) considerations”: How people ought to behave (to each other). Values of honesty, fairness, loyalty, justice, respect, etc. ? “Morality” refers to the standards that an individual or group has about what is right and wrong conduct, good and evil, and the values embedded, fostered or pursued in the act. ;Everyone knows the business is to make money for the purpose of. Business earns more to the national capital flow more favorable of the staff at the same time also bring many benefits. But the business must abide by business morality to make money.;Lack of business morality will bring great harmfor example，damage the interests of consumer. Destroy the fair competition order. Damage the interest of the other competitors. At the same time ,serious damage to the enterprise’s own interests.;So a lack of business morality of the enterprise is difficult to survive in the society If students want to become a successful entrepreneur, to follow the business ethics under the conditions, maximize the benefits, is a marvelous man.;while good ethics often equates to good business, sometimes it doesnt. Sometimes being truly ethical means giving up something you want in exchange for doing the right thing. Thats why we worry about ethics in the first place--if it didnt cost us anything, everyone would be ethical all the time.;Moral Standards;3. Moral standards are to be preferred to other values, including self-interest. E.g. honesty is to be preferred than cheating, although cheating can make me graduate. 4. Moral standards are based on impartial considerations. Another way of expressing this is ‘universalizable’ or taking the point of view of an ‘ideal observer.’ Still, this impartiality must be balanced with partiality towards those we have a special relationship (family and friends) and the poor and the disabled.;5. Moral standards are associated with special emotions such as ‘guilt,’ ‘shame,’ ‘remorse,’