商务沟通6.ppt

Chapter 6 Completing Business Messages Learning Objectives: 1.Discuss the value of careful revision and list the main tasks involved in completing a business message. 2.List four writing techniques you can use to improve the readability of your messages. 3.Describe the steps you can take to improve the clarity of your writing. Learning Objectives: 4.Discuss why it’s important to make your message more concise and give four tips on how to do so. 5.Explain how design elements help determine the effectiveness of your documents 6.Highlight the types of errors to look for when proofreading 7.Discuss the most important issues to consider when distributing your messages Main Contents: 6.1 Moving Beyond Your First Draft 6.2 Revising Your Message 6.3 Producing Your Message 6.4 Proofreading Your Message 6.5 Distributing Your Message 6.1 Moving Beyond Your First Draft Experts recommend making multiple passes through your first draft, looking for different things each time. In fact, many writing authorities suggest that you go over a document several times: One pass for content, organization, style, and tone; One pass for readability; One pass for clarity and conciseness; 6.2 Revising Your Message If you have time, put your draft aside for a day or two before you begin the revision process. 6.2.1 Evaluating your content,  organization, style, and tone (1)About content: Is the information accurate? Is the information relevant to your audience? Is there enough information to satisfy the reader’s needs? Is there a good balance between the general and the specific? (2)About organization: Have I covered all the points in the most logical order? Do the most important ideas receive the most space, and are they placed in the most prominent positions? Would the message be more convincing if it were arranged in another sequence? Are any points repeated unnecessarily? Are details scattered that need to b