商务管理与沟通 ppt.ppt

Welcome Business Administrative Communication Lecture 1 Presented by QIN Ling MIB Email: ramonqin@ Correct Classroom Performance On time Be active Listen when someone talking Preview before coming Interrupt me if cannot follow Introduction to this course 1 Final test should be OPEN BOOK test Final score= assignment(20%)+final exam(80%) OR assignment(20%)+ presentation(10%)+ final exam(70%) Introduction to this course 2 How to preview Senior learners: read every words of the main body Intermediate learners: read headings and topic sentence of each paragraphs Junior learners: read 1st page of each chapters Chapter 1 Business Communication, Management and Success Good communication: about what the receivers will hear/read, NOT what the deliverer wants them to hear/read; all about being intentional. Verbal communication nonverbal communication Chapter 1 Business Communication, Management and Success Internal audiences external audiences (P.6: Fig.1.1 1.2) 3 basic purposes of organizational writing: inform, requestor persuade, build goodwill. Chapter 1 Business Communication, Management and Success Benefits of improving correspondence: save time, make ur efforts more effective, communicate points more clearly, build goodwill. Criteria for effective messages: clear, complete, correct, saves reader’s time, builds goodwill. Chapter 1 Business Communication, Management and Success Writing e-mail messages: be a good ‘netizen’: NEVER send angry messages by email; USE FULL CAPS TO EMPHASIZE ONLY A SINGLE WORD OR TWO; Send people only messages they need; when respond to a message, include only the essential part of the original message ?reader understands your posting. Chapter 1 Business Communication, Management and Success Email guidelines: not private; you-attitude, positive emphasis, reader benefits; check message for grammar and make sure included all the necessary information; reread and proofread; interest the reader in the subject line and 1st