商务英语视听说(under graduate).ppt

商务英语BUSINESS ENGLISH用英语进行有效的商务沟通Communicate effectively in business environment 南开大学 商学院 营销系 赵 路 课程介绍 本课程由六个单元(Module)构成，每个单元分为两部分（Section)：一，商务沟通和礼仪；二，音像案例 选用的教材：﹤体验商务英语-视听说＞和自编教辅材料 着重介绍有效商务沟通原理以及在不同商业环境中英语的使用 通过视频资料让学员体验真实的商务环境 引入案例教学方法 What is Business English? International trade English (foreign trade English)外贸英语 English used in learning management theories ( management English) 管理类专业英语 English used in business practice 商业实务英语 Using English to communicate effectively in business environment 用英语进行有效的商务沟通 What kind of business English should you speak? English is not the most widely-spoken language in the world if you only count native speakers. Your teachers use either British English or American English as a model Native speakers are not necessarily the best model for you. What is your aims of learning business English Communicate in an English that can be understood by Mr. Smith and Mr. Wang Don’t worry about your accent. Speak at the speed you want to be spoken to. Aim to build up an active vocabulary of about four thousand words. KISS your communication: Keep It Short and Simple. MODULE ONE Section 1: Business Communication Basics Section 2: Video Case JOB INTERVIEW 招聘面试 (In Camera) 第一部分Section One Business Communication Basics COMMUNICATION: THE CHALLENGE Communication : Is the knitting which holds organizations together – and the thread which keeps coming apart Is the greatest single influence on organizational effectiveness Needs a lot more effort and sensitivity than is often shown Cannot be perfected A 21st-century perspective We live in a “wired” world. Words and images flash to millions around the globe in real time. The power of communication has never been greater. New world of work requires effective communication Heightened Global Competition: more difficult to communicate with people who have different cultures Flattened Management Hierarchies: Flatter organizations demand that every employee be a skilled communicator.