国外著名企业2015年商业计划.ppt

Competitors report ThoughtBuzz Social Bakers Quintly Sprout Social Falcon Social Hootsuite Cross Network Analytics Y Y Y Y Y Y Influencer Identification Y Y Y Y N Y Mobile Optimized Y N N N Y Y Instagram Analytics Y Y N Y N Y YouTube Analytics Publishing Y N N N N Y Content Analytics Y Y Y Y Y Y Social Media Trends Y N N N N N Localized versions for Asian markets Y N N N N N Lead generation Y N N N N N Public Page Monitoring Y Y Y N N N Key Learnings Localized versions and mobile app key differentiator Action based platform to make product sticky for users and become USP The best products are driven by content marketing and thought leadership All products make Facebook analytics primary feature with other networks not a priority Hits and Misses Product launch and speed of launch of new features Platform mobile responsive from day 1 Advanced features liked by users 60% active users with paid signups from IN, SG, ID USA Active marketing (EDMs, PPC, Events) Hits Mobile app should have been part of version 1 Website not reflecting new product Cost higher due to increased marketing UX not good enough based on feedback User intelligence/tracking only put in place by Dec/Jan Misses Current Products Mobile ready Industry Focus Localization Predictive Analytics Markets Pricing Strategy Global Products Radian6 No Enterprise No No Global Paid only Sysomos No Enterprise No No Global Paid only Visible Technologies No Enterprise No No NA/Europe Paid only Social Bakers No SME Enterprise Yes No Global Freemium Quintly No SME Enterprise No No NA/Europe Paid only Falcon Social Yes SME Enterprise No No NA/Europe Paid only Hootsuite Yes SME Enterprise No No Global Freemium Alterian No Enterprise No No Global Paid only Asian Products Brandtology No Enterprise No No SE Asia Paid only Webfluenz No Enterprise No No India Paid only No limit No SME Enterprise Indonesia only No Indonesia Paid only Awesometrics No SME Enterprise Indonesia only No Indonesia Paid only Mediawave No SM