国际商务沟通英文PPT1.ppt

? 2011 Pearson Education, Inc. publishing as Prentice Hall ? 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 The Nature of Intercultural Communication Topics Globalization / Glocalization / Grobalization Culture Enculturation/Acculturation Ethnocentrism Norms, rules, roles, and networks Subcultures and subgroups Communication barriers Multinational management orientations Examples of Miscommunication Telex sent to a factory manager of a U.S. subsidy in Lima, Peru: “Please send a headcount of the people in your factory and in your office, broken down by sex. Information urgent.” The local manager, a Peruvian, replied: “Here’s your headcount: we have 30 in the factory, 15 in the office, 5 in the hospital on sick leave, none broken down by sex. If you must know, our problem here is with alcohol.” Communication and Culture Definitions International communication - communication between governments or among nations Intracultural communication - communication between members of the same culture Intercultural business communication – interpersonal communication within and between businesses that involve people from more than one culture Definitions (cont.) Melting pot - sociocultural assimilation of people of differing backgrounds and nationalities; implies losing ethnic differences and forming one large society (macroculture) Diffusion - the process by which two cultures learn and adapt materials and adopt practices of each other Definitions (concl.) World culture - the idea that as traditional barriers among people of differing cultures break down, one culture will emerge Globalization - the ability of a firm to take a product and market it in the entire civilized world Globalization, Glocalization, and Grobalization Globalization—the worldwide diffusion of practices Glocalization—the interpenetration of the global and local Grobalization—focuses on the imperialistic ambitions of nations, corporations, and organizations to impose themselves on ot