国际营销006.ppt

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? What the sovereignty of nations means and how it can affect the stability of government policies How different governmental type, political parties, nationalism, targeted fear/animosity, and trade disputes can affect the environment for marketing in foreign countries The political risks of global business and the factors that affect stability The importance of the political system to international marketing and its effect on foreign investments The impact of political and social activists, violence, and terrorism on international business How to assess and reduce the effect of political vulnerability How and why governments encourage foreign investment Global Perspective A crucial reality of international business Both host and home governments are integral partners A government controls and restricts a company’s activities By encouraging and offering support By discouraging and banning or restricting its activities International law recognizes the sovereign （君主）right of a nation To grant or withhold permission to do business within its political boundaries To control where its citizens conduct business The Sovereignty of Nations A sovereign state Independent Free from all external control Sovereignty Powers exercised by a state in relation to other countries Supreme至高的 powers exercised over its own members The Sovereignty of Nations Nations can and do abridge specific aspects of their sovereign rights in order to coexist with other nations NAFTA – North America Free Trade Agreement NATO – North Atlantic Treaty Organization WTO – World Trade Organization The United States involvement in international political affiliations is surprisingly low The WTO is considered by some as the biggest threat so far to national sovereignty Stability of Government Policies Issues that can affect the stability of a government Radical shifts in government philosophy when an opposing political party ascends