国际贸易英语函电.ppt

International Trade Practice Correspondence 任课教师：蒲显伟 PHIL667@163.com Textbook 国际贸易英语函电，董晓波，清华大学出版社/北京交通大学出版社，2010。 国际贸易实务，周瑞琪，对外经济贸易大学出版社，2011。 简明国际贸易实务， 齐俊妍，清华大学出版社/北京交通大学出版社，2010。 Schedule Final Score Attendance and Performance — 30% Final exam — 70% Multiple Choice Phrase Translation (E-C, C-E) Sentence Translation (E-C, C-E) Letter Translation (C-E) Letter Writing Chapter 1An Overview of Business Letter Writing 1. Functions of Business Letters 2. Seven Principles 3. Components of Business Letters 4. Format of Business Letters 5. Format of the Envelope 6. Useful Expressions 1. Functions of Business Letters to inform -- conveying the vast amount of information needed to day-to-day operations of the business to influence -- influence the reader’s attitudes to avoid mistakes and misunderstanding to serve as evidence 2. Seven Principles (7 Cs) [p. 8] CONSIDERATION In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience. “Put yourself in the reader’s shoes.” CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct language and use accurate information and data in our letters. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. COMPLETENESS Our letters should include all the necessary information and data. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. CONCRETENESS Our writing should be vivid, specific and definite. COURTESY Our writing should be polite, sincere, and prompt. Exercise 3. Components of Business Letter Letterhead Usually includes the name of the firm, its address and postal code, telephone number, fax number, Internet address, E-mail address, and a logo. Most comp