西贝有限公司新品上市促销方案..doc

毕 业 论 文 题 目 西贝有限公司新品上市促销方案 　　　 　　　　　　　　 系 别 年级专业 学生姓名 指导教师 专业负责人 答辩日期 摘要 近年来，电子市场出现了一系列新的变化：市场渐趋饱和；私人时间的要求不断提高，人们没有时间听取或阅读大量的广告；电子商店的数量急剧增多，市场的过饱和已成为不争的事实：各种广告的影响力不断减弱：在这种情况下，电子科技公司的促销必然要求有进一步的提升，制定有效可行的促销方案为此时最优的选择。随着Internet的普及、技术的完善和消费者观念的更新，电子科技类的产品渐成时尚。比如基于Internet的电子商城，使商品的交易更加简便、有效、成本更低，将成为企业销售的崭新模式，并占据企业销售的可观份额。根据CNNC在其发布的《中国互联网络热点调查报告》数据表明我国网上购物市场有巨大的潜力。2007年11月阿里巴巴成功上市，更显示出电子商务强大的生命力，预示着电子商城的机遇无限。 关键词：电子科技；市场竞争；促销竞争 Abstract In recent years, the electronic market appears a series of new changes: the market is saturated;The requirement of increasing the private time, people have no time to listen to or read a large amount of advertising;Electronics store number increase rapidly, the market of supersaturated has become an indisputable fact that weakening in the influence of all kinds of ads: in this case, the inevitable requirement of the promotion are electronic technology company further ascension, make effective promotion plan for the optimal choice.With the popularity of the Internet and the improvement of technology and consumer concept updating, electronic technology products gradually into fashion.Internet-based e-commerce, for example, make the trade of goods more convenient, efficient and lower cost, will become a new model of the enterprise sales, and with the company sales of substantial share.According to the CNNC has issued China Internet hot spot survey data show that Chinas online shopping market has great potential.Ali-baba successful poi in November 2007, shows a strong vitality, e-commerce signal electronic mall unlimited opportunities. Key words: electronic science and technology;Competition in the market;Sales promotion competition 目 录 摘要....................................................1 Ab