外贸函电__Unit_1_layout_of_Business_Letter.ppt

* 4) Clarity/Clearness 清楚 Clarity is to make sure that what you write is so clear that it can’t be misunderstood. (1)Pay more attention to choosing the concise and accessible expressions and trying to avoid the words and sentences equivocal meaning. eg: As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.1.We have two direct sailings every month from Hong Kong to San Francisco.2.We have direct sailing every two months from Hong Kong to San Francisco. * （2） Pay more attention to the position of the modifier. the same modifier will lead to different implication and function when it is put in different position of the sentence. eg: ①We shall be able to supply 10 cases of the item only. Only modify the item ②We shall be able to supply only 10 cases of the item. Only modify 10 cases （3）pay more attention to the logicality of the full text. eg：1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.2.We sent you, by air, 5 samples of the goods which you requested in your letter of May 20. * 5)Conciseness 简洁 Conciseness means complete message but briefest expression with no sacrificing clarity or courtesy.A good business letter should be precise and to the point. (1)Avoid Wordiness Enclosed herewithenclosedat this timenowdue to the fact thatbecausea draft in the amount of $1000a draft for $1000 in the event that if in the matter of about * (2)Avoid unusual words and out-of-date commercial jargon and try to express your idea in modern English deem think take into consideration consider ult. last month utilize use this is to inform you of.. we are pleased to tell you (3)Avoid unnecessary repeat eg: We have begun to export our machines to the foreign countries. We have begun to export our machines. (4) Control the number of the words, and build effective sentences and paragraphs. Generally speak