外贸英语函chapter 1 Business Letter Writing.ppt

Mailing directions 1.Registered 挂号邮件 2.Via Air Mail Registered 航空挂号信 3.Express 快递邮件4.Ordinary Mail 平信5.Immediate(Urgent) 急件 6.Printed Matter 印刷品7.Sample 样品 ENCLOSURE 通常为：brochure, catalogues, price list, proforma invoice, sales terms. 位置： 落款之下，左对齐 Encl: 2 Invoices Enc: 1 B/L 1 Photo 1 Certificate * THE CARBON COPY NOTATION 位置： 附件之下，左对齐 表示该信件同时抄送给他人 1. 明抄：cc Marketing Department 2. 暗抄：bcc Mr. Simpson * POSTSCRIPTS * Try to avoid P.S. since it may suggest that the writer failed to plan his letter well before he typed it. FORM four major forms 1）Indented Form 缩格/行式 2）Block Form 平／齐头式 3）Modified Block Form 改良平／齐头式 4)Modified Block Form with Indented paragraphs混合式 * 缩格式示例 日期靠右 具体收信人 和事由居中 段首缩格 结尾敬语和 落款偏右 1）INDENTED FORM 缩格式 封内地址和其需要分行的地方的后一行，都比前一行缩进两格或三格；信的正文，每一段的开始一行都缩进若干格 Case study(p9) * CASE STUDY Light industrial products Thank you for your letter of Enter into business (trade) relations with与…建立业务关系 Trade with s.b和…贸易往来 * On the basis of equality and mutual benefit 在平等互利的基础上 The exchange of needed goods 互通有无 Joint efforts 共同努力 * 齐头式示例 除信头外全部左对齐 2）FULL BLOCK FORM 完全平头式 凡是用打字机打上去的每一行字，包括日期、封内地址、事由和结尾礼词。都是从左边的空白边缘打起。 every part of a letter is typed from the left margin, i.e.. * CASE STUDY(P10) In the line…从事某行业/业务 E.g. we have been in the textile line for many years In line with….与…一致 如果你方价格与市价相符，我们可以大量购买 If your price is in line with the market, we can take large quantities. * Available 可利用的，可供应的，可得到的 Available for export/sale可供出口的/出售的 这是唯一可供之获 This is the only stock available * The chamber of commerce 商会 An organization of businessmen. One of its task is to get business information and to find new business opportunities for its members * 改良齐头式示例 案号和日期靠右 落款偏右 3)Modified Block Form 改良平头式：这种格式，除日期，结尾礼词和签名部分外，其他部分每行开头都与左边空白看齐。 * CASE STUDY(P11) In accordance with依从，按照=in compliance with Have the pleasure of doing sth有幸（欣然）做某事 Under separate cover 另邮寄，另封 Forward 转交 * 4）MODIFIED BLOCK FORM WITH INDENTED STYLE混合式 封