如何在顶级期刊发论文.ppt

* Challenges and Opportunities in Academic Research Dec. 21, 2011 Reasons to Reject a Paper Insufficient contribution Errors in research method More? * Editorial Decision Criteria Objectivity Research is free of researcher’s bias Replicability Not-replication Competence* Intelligibility* Efficiency less is more Importance Front: what has been done - what is the gap End: discuss the contributions Reference: Armstrong 1982 * Competence Theoretical framework Theory foundation Justification of hypotheses Research method Sufficient sample size Valid measures Implications Practice and researchers * * Intelligibility Write in active voice Use shorter sentences Use short paragraphs—how short? Stay on the major theme Share details about methodology Use figures tables Proofread your paper before submission Seek feedback prior to submission How to Make a Contribution * How to Make a Contribution * * How to Make a Significant Contribution Apply new theories to existing problems Fill in knowledge gaps Identify a theory’s boundary conditions moderating effect test cross-culture test Reconcile contradictory findings change the linear relationship to nonlinear moderating effect Tackle interesting practitioner problems Where does the new idea come from? Reading literature Talk with managers …… * Why a Paper Gets rejected Non-academic paper Descriptive paper No contribution Pure replication of something in a top journal Invalid data Methodology errors Poor writing—poor English * Opportunities for Chinese Scholars Emerging role of China New economic and marketing phenomena Data access Cross-culture research * * * * * * * * * * * * * * *