亚马逊案例分析(英文版).ppt

Profit fluctuations WEAKNESS 2003~2010 Amazon’s sales and profit trends 2009Q4~2011Q3 Amazon’s gross profit margin and net interest rates trends Attention only to long-term projects of investment and ignorance of the short-term benefits. WEAKNESS Profit fluctuations Logistic cost BYE-BYE 队长 梁文姗 PPT制作 梁鹤聪 热血组员 李宇恒 李婉颜 李绮媚 A: A digital shop around the corner… … and a digital colossus Did you know: All these companies belong to Amazon… Did you know: Amazon is also… AmazonBasics Amazon-branded electronic products AmazonFresh sells and delivers grocerie in Seattle AmazonStudios online social movie studio Amazon WarehouseDeals Offers discounts on refurbished products Did you know: Amazon has had one of the fastest growths in the Internet’s history… Did you know: Amazon web Services drives these companies… Did you know: A is a giant… But, why? HOW DID AMAZON BUILD HIS EMPIRE? Amazon’s outstanding points STRENGTHS “Custom is god” 1 STRENGTHS “Custom is god” A powerful background the high-performance transactions systems machine learning and pattern recognition the automatic data analysis system a wide variety of other techniques STRENGTHS “Custom is god” Customer-centric innovation 1997： 1-Click Ordering 2001：Where’s my stuff 2002：Free Super Saver Shipping 1995：Customer reviews 1997：Recommendations bundles 2001：Look inside the book 2003：Search inside the book STRENGTHS “Custom is god” Data human driven customer service Amazon’s customer service was ranked #1 in 2009 and 2011 1996:”If you make customers unhappy on the Internet, they can each tell 6,000 friends” Jeff Bezos Fix customer’s problems Identify recurring issues Track the behavior of merchants Customer service is the only human-to-human interaction for an e-commerce website WHY HOW STRENGTHS Innovation STRENGTHS Innovation Expansion STRENGTHS Innovation Expansion By introducing two new product categories every year for almost a decade, Amazon’s market share represents one third of U.S. e-commerce sales