服务行业商业模拟课件.ppt

* 商业决策与仿真模拟Orientation  P* The aim of the business simulationⅡ is that the student teams will manage the virtual Service company (Hotel) through technological evolution in the fast-paced 21st century business environment. The service industry is very different from manufacture industry which was operated by students in Business SimulationⅠ.They will have the opportunity to manage local Market and develop fresh international Market. Students will manage the company’s development activities, global production, Sales and Market, Human Resources Management and Finance operations as they develop and execute a solid strategy for their virtual company. Please pay attention: we establish 7 rounds in this simulation. Our graduates are the global local elite talents you can trust and work with. P* Students are the management team of Hotel Company and compete with other teams to gain market share and create value for the shareholders. The objective of the game is to achieve the highest financial performance through a sound business strategy, timely decisions, and accurate implementation. Strategic approach to decision-making, careful analysis, good Marketing and successful product positioning are the main keys to success. Our graduates are the global local elite talents you can trust and work with. P* P* Our graduates are the global local elite talents you can trust and work with. P* Cesim OnService的主页 决策的制定页面 以前回合决策结果的查询 每一回合决策截止时间日程安排 每一小组构成及成员在线情况 小组内BBS 小组间BBS 案例资料、分析报告等资料 系统时间和决策小组所处时区的时间 P* Our graduates are the global local elite talents you can trust and work with. P* P* P* Our graduates are the global local elite talents you can trust and work with. P* 市场需求量的预测 国内、国际投资市场价格情况,租赁与投资 国内、国际人力成本情况,解聘比率 国内、国际税率利率情况 现金银行存款 短期=长期+X 国内、国际市场必威体育精装版情况描述 本回合所处的季节情况； 决策制定将根据酒店经营的季节性划分，分 为夏季和冬季。两个季节各为六个月的时间。 开始决策制定前，首先要进入“市场前景”模块对市场需求进行分析。 * 也受其他公司决策的影响。 P* 当季销售价格 在以后两季的预售中，你要决定有多少客房天数将供应给旅行社和代理处。它会直接影响到你的预售客房价格。 由于受竞争的影响，实际销售的天数是不定的。请尽量在蓝色格中填入较为准确的销售预测。 广告不仅对本回合产生影响，同时还有长期效应。