殷苏娅博士.ppt

Culture Cultural Identity in Cross-Cultural Communication Suya Yin ? The Richard Stockton College of New Jersey ? 11/17/2007 Public Speaking is a Mission Public speaking is a mission It is Chinese college students’ responsibility to speak for China’s national dignity, integrity and sovereignty Hong Kong Tibet Taiwan to contribute to the body of knowledge of mankind International conferences International TAships, professorships, research fellowships etc. International speech or debate contests to help enhance China’s friendly relations with the rest of the international community Chinese’s ever growing tourist industry Growing number of Chinese mainland visitors to different parts of the world The upcoming 2008 Olympic Games Public Speaking is a Challenge Factors that impede successful speech communication Struggle with correct pronunciation Limited vocabulary Lack of systematic training (because of shortage of instructors) Little access to learning resources (books, audio-visual materials, native speakers of English as instructors) Looking for short cuts, secrets to success, the golden key to fame and fortune Public Speaking is a Soft Skill Soft Skills--personal values and interpersonal skills that determine a persons ability to fit into a particular structure, such as a project team, a rock group, or a company. Examples of soft skills include: Interpersonal skills Team spirit Social grace Business etiquette Negotiation skills “In the future, access to work will depend predominantly on the individual’s interpersonal skills, skills at networking and digital literacy, ability to successfully engage in critical decision making and problem solving and the ability to organize and sustain flexible life and career contexts.” ( Roux, 2002, p. 38) Public Speaking is a Cultural Behavior The culture free approach tries to identify “certain communication skills [that] are needed in all cultural settings.” (Boby, 1999, p. 181) Edmond Weiss (1998) argued that univ