毕业设计,咖啡厅市场计划英文版.ppt

Myosotis Coffee Co.Ltd 组员： Mission Statement ---by Myosotis Coffee Co.Ltd s mission is to provide a neighborhood bar/coffee shop where single people can meet. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. Myosotis Coffee Co.Ltd is a unique bar/coffee shop/tapas house that is organized to try to facilitate new friendships. The Myosotis Coffee will offer a changing menu of tapas, microbrews, and assorted coffee drinks in conjunction with a structured conversation system. The Myosotis Coffee seeks to fulfill the following benefits that are important to their customers. · Selection: a creative choice of food and drink and a well-constructed structured conversation system. · Accessibility: the patron will gain access to the Myosotis Coffee with minimal waits and long business hours. · Customer service: the customer is ALWAYS right. · Competitive pricing: all products will be competitively priced relative to the competition. Partnership ---by In addiction, a company requires a large chain of command and the company structure requires to set up a board of director to make the final decision, while ours is a small-size agency with a total number of fifty staff and the human resources of our agency is limited, which a company will not be an alternative in choosing ownership type. In the final analysis, partnershi is the best choice for us. Organization Structure ---by As a small and new organization, we choose the functional structure to group our departments. And the basic form of our organization is shown as follows: Personnel Department: For each link of the whole company personnel is responsible for management, supervision, coordi