牛奶.ppt.ppt

Project Summary Project Background Our sales strategy Our Advertising creative subways We can put our ads on the bus Escalators Affixed Shelf Opening shot with milk pouring in beautiful milk ripples. In the morning, mother gets the breakfast ready and father is pouring milk into the glass. And nearby, a boy is staring at the glass with expectation, holding his jaw with both hands. VO: Drink milk, be happy. After swimming, a girl is drinking milk. The water drops along her hair. Camera pulls wider. At a bus stop, the father is holding his daughter’s hand, looking at her tenderly. After exercise, a girl wipes the sweat on her forehead and takes the milk from the table. After a sip of the milk, an expression of contentment comes into her face. VO: Drink milk, be energetic. At home, the boy shakes the milk glass, with his mouth wide open to avoid any drop of milk slipped away. Door opened, the uncle holds up the gift pack of milk products to show his greeting. Children rush into his arm and almost knock the uncle down on the floor because they want to grab the milk. A boy is drinking milk eagerly with the milk glass almost covering his face. And the milk leaks out of his mouth and slip down along the corner of his mouth. VO: Drink milk, be healthy. Ads activities Promotion process Our gifts to customers Cows Milk Cup lights and lovely packaging Daily cow suit - complete collection of gift to delight Other gifts DM 吹牛区 合影区 In major markets, supermarkets, mainly held the crowd, sending DM, sunny calendar card DM mass media store Information about activities Feel the atmosphere of activity Store entrance Booth Advertising inside the store Redeem prizes Get coupon Results in a purchase Store entrance Booth Payment Inform the customer product display * 2008.11.7 问题液态奶事件影响研究报告 GfK Custom Research * I LOVE MILK BRAND SHOW MADE BY TEAM ONE 鲜奶吧 With the level of ecomomic’s raise , and people’s demands of their health and life quality is increasing, and soon ta