电子商务导论 选择题.doc

Chapter One 1) The process of buying, selling, or exchanging products, services, or information via the computer best defines A) electronic collaboration. B) electronic commerce. C) Tweeting. D) cyber sales. 2) A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines A) e-business. B) e-tailing. C) e-collaboration. D) cyber business. 3) EC can take several forms depending on the degree of digitization of the following three dimensions: A) the product or service sold, the process, and the delivery method. B) the business process, the collaboration, and the transaction. C) the payment method, the delivery method, and the production method. D) the marketing channel, the agent, and the collaboration method. 4) Old-economy organizations that perform their primary business offline, selling physical products by means of physical agents best defines A) click-and-mortar organizations. B) pure-play organizations. C) classic commerce organizations. D) brick-and-mortar organizations. 5) A network that uses the Internet to link multiple intranets best defines A) corporate net. B) collaboration network. C) extranet. D) relational network. 6) Dell collaborating electronically with its partners and providing customer service online is an example of A) B2C. B) e-CRM. C) C2B. D) B2B2C. 7) Electronic commerce applications include A) direct marketing. B) online banking. C) m-commerce. D) all of the above. 8) The e-commerce model in which all of the participants are businesses or other organizations is called A) business-to-consumer. B) business-to-business. C) business-to-business-to-consumer. D) consumer-to-consumer. 9) The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is called A) business-to-