留学(英国考文垂大学)营销课件 Week 5 - Mid Term revision.pptx

M01SMM International Dimensions of Marketing ;Revision;Module content – weeks 1-5 ;Globalization;International Marketing;Drivers and Challenges of IM;;Marketing Research;Primary vs. Secondary data;Qualitative vs. Quantitative;Answering exam questions;Instructions to candidates Time allowed: 2 hours ?? Students must answer THREE questions. ? Section A consists of two compulsory questions. Both questions in Section A carry equal marks. Section B consists of multiple questions, out of which students may attempt any ONE question. All questions in Section B carry equal marks. This is a closed book exam. ;The intended learning outcomes are that on completion of this module the student should be able to: LO1. Critically evaluate the impact of cultural, demographic, ecological, economic, legal, political, social, and technological environments on international marketing activities; LO2. Demonstrate critical understanding of segmentation and positioning in international markets; LO3. Critically analyse and justify the importance of understanding cross-cultural issues when making international marketing decisions; LO4. Develop marketing strategies across country borders, based on research reports and empirical data.;What will be assessed: Content (learning outcomes) Knowledge and understanding/application of theory Evidence of reading, use of resources and research Structure, presentation, grammar and spelling Accurate citations and referencing ;Questions;1.Is globalisation an opportunity or a threat? Support your position with real-world examples. ;2.What is meant by global markets? Discuss the conditions that have led to the development of global markets. Provide examples to illustrate your ideas.;3.What are the drivers of International Marketing?;4.Why are cultural differences important for international companies? Support your arguments with real-world examples.;5.Global companies and brands can claim considerable success in diverse markets. Is national culture