真功夫营销策略分析英语版.ppt

真功夫餐饮管理有限公司 目录 1、企业现状(The present situation of the enterprise) 2、目标市场及市场定位(The target market and market positioning) 3、产品策略(Product strategy) 4、价格策略(Pricing strategy) 5、渠道战略(Channel strategy) 6、促销策略?(sales promotion strategy) At present, kung fu restaurant management co., LTD., in 369 the country had been retail chain restaurant, is the maximum number of stores in China, the largest Chinese fast food chain enterprises The present situation of the enterprise target market—— Ordinary families Young and middle-aged white-collar work busy and promoting a healthy diet market positioning—— High-grade Chinese fast foodof nutrition, delicious and fast The target market and market positioning People growing demand for fast food World famous brand product of nutritional problem has aroused peoples universal question The public need green, natural, healthy nutrition food Traditional Chinese fast food cannot be standardized production, cant meet the demand of working-class repast In peoples minds, steaming is equal to the nutrition Target market analysis  steamed The seven big shortage of the traditional western fast food Food safety system from the American model Give priority to with Fried foods, high quantity of heat, high fat and high cholesterol French fries may contain carcinogenic substances At the age of the same products, less defect innovation Less product variety, little choice Vegetable varieties co., LTD., the taste is not popular with consumers Encourage consumers to eat more Of the seven characteristics of kung fu “evaporate” 1.Inheriting the essence of evaporate culture in five thousand 2.15 strict selection procedures, to ensure the high quality of raw materials 3. Steamed food temperature control at 101 degrees Celsius, is absolutely safe 4.Accurate production flow chart of each product in accordance with the standard 5. Appropriate retain water, food, authentic 6.Maximum preserved food nutrition 7. National nutritionist gui