剪纸镂刻工艺在丝巾礼品包装上的运用.pdfVIP

万方数据 摘 要 丝巾是女性展现美，提升气质品位的常备服饰。丝巾的设计不管 是在材质、图案、颜色、质感等各个方面都做的很到位了，但是对于 包装却不可与之比拟。与其他服饰包装相比，缺乏个性，通过市场调 研发现，丝巾礼品包装市场具有很大发展潜力。 课题研究对象是丝巾礼品包装，丝绸自古以来是中华文明的重要 特征之一，并且产生过世界性的影响。可遗憾的是，虽然众所周知中 国是一个丝绸的故乡，却没有一个丝巾的世界品牌。 基于上述考虑，我选用源于生活并用于生活的传统剪纸民间工艺 作为本次课题的突破口。打造有中国风情的丝巾品牌。中国剪纸作为 民族传统艺术形式在国际上日益被重视。将剪纸镂刻艺术与包装设计 相结合，打破了传统的包装装潢模式，我认为是一项值得研究和探索 的创新性实践课题。 课题经过消费人群以及市场调研分析，选用了符合主题的江南风 格的剪纸设计元素。用剪纸镂空的手法进行包装设计，将剪纸艺术运 用到本民族的丝巾品牌包装中，展现中国式女性风情，能让更多的人 了解中国博大精深的传统文化，让传统与现代迸发出新的火花，走上 国际的轨道，这是该课题的创作核心意义所在。 关键词：丝巾，礼品包装，剪纸，镂刻工艺，非物质文化 I 万方数据 ABSTRACT Silk scarves are women show beauty, upgrade the level of temperament regular dress scarves design both in material design color texture and so on all aspects do very in place, but not about the packing and the match compared with other clothing packaging, lack of personality, through the market research found that the silk gift packaging market has great development potential. The research object is scarves, gift packaging, silk is one of the important characteristics of Chinese civilization since ancient times, and had a worldwide impact But unfortunately, although it is well known in China is the home of a silk, but not a world brand of silk scarves. Based on the above consideration, I choose originates from life and used in the traditional paper-cut folk craft as a breakthrough point of this subject Create a silk scarves brand with Chinese amorous feelings Chinese paper-cut as a