华为案例分析-HUAWEI英文.pptVIP

Localization Strategy OEM Reliable Agent Live as a responsible enterprise citizen Word-of-mouth Effect Brand Effect 60% of employees are local citizen Page ? * LOGO Page ? * Page ? * 2.Before 2004,the companys sales have no major breakthrough 1.Beginning in 2001, taking Germany as a starting point to enter the Western European market, in cooperation with well-known local agents,Huawei successfully entered Germany, France, Spain, Britain and other developed regions and countries. 3.Since2005, HUAWEI has finally ushered in the harvest, its business began to grow in Europe , the companys sales has reached $4 million in Europe this year. Today, Huawei has set up a number of subsidiaries in the UK, Poland, Germany, France, Italy, Spain, and other European countries, its research, service, training, and production and sales operations throughout Europe Huaweis strategy in Europe 单击此处添加标题 Company-level strategy 1 Competitive-level strategy 2 Function-level strategy 3 4 Page ? * Strategic analysis of HUAWEI in Europe 1.As of January 2014, Huawei has established two research centers in Europe, under the jurisdiction of 14 research institutions, established six competence center for finance, marketing, service and other areas 单击此处添加标题 2.Over 9900 staff in Europe,including 1200 in research and development Page ? * Huawei Europe Update 3.Revenue $46 billion in 2014,Europe accounts for nearly 30% HuaWei Europe Milestones Page ? * 2000 set up the first European RD center in Stockholm Sweden 2001 2001 won the first contract in Germany,then 10G SDH was deployed 2003 BT conducted the partenrship evaluation to HuaWei,HuaWei set up a business center in Basingstoke 2004 SIgnificant breakthrough:Telfort chose HuaWei to deploy its 3G network 2005 BT selected Huawei as preferred suppliers for the ON AN for its 21cn network.Vodafone signed agreement with Huawei for its global mobile network 2006 Established partnerships with all tier-one operators in Europ