英语：Unit 5《Enjoying novels》Reading课件-2 新人教版选修10.pptVIP

* Unit 5 Inside Advertising Reading How advertising works Scan the text and predict the content. Scanning Detail reading Part 1 (Para 1) Introduction Part 2 (Para 2) What is an ad? Part 3 (Para 3-7) How do advertisers make effective ads? Part 4 (Para 8-9) How effective are ads? We are exposed to ads in our daily life. 1) What kind of ads can we find? 2) Where do ads appear? 3) Why we need to understand how advertising works? Introduction What is an ad? 1) Definition (a message or announcement that intends to inform or influence people) 2) Means (words, pictures, music, film…) 3) Advertisers (business, individuals, organizations, associations) How do advertisers make effective ads? 1) Identify the target (find out necessary information about this group) 2) Appeal to the target (hopes, dreams, emotions, desires…) 3) Use a suitable medium (cost, media) How effective are ads? When there is a need for the product. 2) If the target audience is exposed to ads constantly. Language points 1. come across 偶然遇见;偶然发现。 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates. 表示“见到；碰到”的词组： run into bump into notice discover encounter 2. casual 非正式的;不经意的;不在乎的 casual clothes 便装 a casual manner 漫不经心的样子 They have a casual attitude towards safety. 他们对安全问题采取无所谓的态度。 3. With so many messages from advertisers filling our daily lives, …(独立主格结构,作状语)。 一些状语从句的主语如果与主句的主语不是同一人或事时,可以保留主句的主语,将连接词删去,并将动词改成-ing形式或过去分词,这样就形成了独立主格结构。 When the sun had set, we arrived at a small village. The sun having set , …. When the vacation was over, the students all returned to school. The vacation being over, …. As the problem was solved, they went back to work. The problem solved, …. 独立主格结构的前面经常出现介词with,其后不仅可以接名词或代词+-ing形式或过去分词的复合结构, 还可以接名词或代词+介词短语或其他成分。如: