2005年,空调企业斗什么（In 2005, what did air conditioning companies fight）.doc

2005年,空调企业斗什么（In 2005, what did air conditioning companies fight） In 2004, the air conditioning business was a few happy families. 2004 was the worst year for the air conditioning industry. The impact of SARS, the rising cost, and the suppression of the home appliance chain enterprises have caused the price of air conditioning not to rise and fall. A second - line brand to resist the pressure of the cost and lower and lower prices, all over the world, to the peoples health needs and the electricity shortage pressure, in order to pay the health and energy saving banner. As profits are amortized, many companies have expanded their capacity to achieve economies of scale, to reduce costs and raise the barriers to competition in the industry, so as to promote industry shuffling. To get out of the mess, a second - and second-tier companies are targeting exports to ease pressure on the domestic market. Some small enterprises, due to lack of competitive advantage, choose to be merged or quit, and the surrounding city effect is obvious. In the case of big manufacturers expanding capacity, export situation is not optimistic, overcapacity is inevitable. According to domestic marketing general manager of beauty jin-liang wang said, more than a conservative estimate, the current domestic air conditioning industry manufacturers cut air conditioning inventory has more than 8 million units, with a large number of export orders were forced to transfer to domestic, 2005 air conditioning more not optimistic situation. The air conditioning industry in 2005 was not destined to be calm. Back in 2004, the war of words, price, export, and war; Looking forward to 2005, in the situation that the capacity surplus 8 million, the new energy-saving standard will come out, the domestic air conditioning enterprise will compete with what method, air conditioning enterprise dou what? The brand advantage is incipient Air conditioning war old long dozen, the head break blood, the air conditioning bra