t01010（）.doc

t01010（） Wanderung is in the Chinese market On November 8, 1997, China central television news program of rolling reported in trade union - is is only store opened in Beijing, then a lot of Beijing in the is business wave. I. background information 1. Company development overview. Is different other guest lung in Chinas domestic market, according to China business, the information contained in 1997, 9 it is developed in the 1960 s from Utrecht in the Netherlands international trading company, is now in 26 countries and regions around the world opened is shop, belonging to the Dutch SHV, this is a one hundred - year - old private family-owned company. It is largely a property company, is engaged in oil production, and operation is chain, and the worlds second-largest well-known German retailer metro are brothers to the family-owned company, is now the European part of the business is managed by metro. Now, bandung has focused its operations on Asia and South America, where China is the focus of its development and plans to open more than 150 stores in China. In trade union - from Makro is approved by the state council, the ministry of foreign trade and economic cooperation of China soil animal by-products import and export corporation, China grain and oil import and export corporation, the China national textiles import and export corporation three common and the Netherlands - Makro SHV established joint venture company, registered capital of 180 million dollars, it is a cooperation project between China and the government of the Netherlands. 2. Development in the Chinese market. On September 26, 1996, zhengda is mall opened in guangzhou three yuan, at the beginning of the opening and hit a record sales of 4 million yuan every day, opened more than half a year accumulative total sales of 500 million yuan. On December 7, 1997, shantou wanderong mall opened. On November 8, 1997, China trade union - wanderong opened in Beijing. After the opening of the yangqiao shop, th