两步做好竞争战略选择企业培训（Two steps for the competitive strategy selection enterprise training）.doc

两步做好竞争战略选择企业培训（Two steps for the competitive strategy selection enterprise training） To bow to the enemy without fighting, choose your competitive strategy. Companies first consider doing the right thing, then thinking about how to do the right thing, and doing the right thing is strategy. In the era of strategic success, this is a question that all companies are constantly thinking about. So how do you determine your strategy? Two steps to make a competitive strategic choice. Step one: competitive strategy analysis is that enterprises need to analyze their competitive strategies according to their organizational conditions and industry background. Step 2: competitive strategy evaluation, analyze the core competitiveness of enterprises or key success factors, whether they can support the strategy of enterprises. The first stage of competitive strategy analysis (1) three basic strategies In Michael? In porters five-force competitive model, there are three basic strategies to offer successful opportunities: cost leadership strategy, differentiation strategy, and target focused strategy. The main idea of the cost leadership strategy is to take a series of measures to make the enterprise cost less than the competitors. The strategy of differentiation is to differentiate the products or services provided by the company and form the unique things in the scope of the industry to gain a premium. The goal focus strategy is to focus on a particular target group to make a profit. Cost leading strategy requires actively establish effective scale production facilities, on the basis of experience go all out to reduce costs, grasp control of cost and management cost, and maximum reduce research and development, service, marketing, advertising and other aspects of the cost. In order to achieve these objectives, it is necessary to pay high attention to cost control in management. While quality and services cant be ignored, the theme throughout the strategy is to keep costs below co