高一英语下学期Unit 10A.doc

高一上Module 4 Unit 10 Communication Workshop教学设计 Objectives To read an advertisement and extract the main facts. To understand the general structure and writing techniques of an advert. To use linking (addition) words, adjectives, qualifying adverbs. To write an advertisement. Skills Focus Reading, Writing, Speaking Teaching Process ☆Warm-up Activity 1 Students see two videos and guess what are being advertised. Nokia 7610, TIME Activity 2 Students work in groups and translate the following slogans. 1. McDonald’s: I’m loving it. (我就喜欢。) 2. Nike: Just do it. (只管去做。) 3. Philips: Lets make things better. (让我们做得更好。) 4. Nescafe: The taste is great! (味道好极了！) 5. De Bierres: A diamond lasts forever. (钻石恒久远，一颗永流传。) Pre-writing Activity 3 Students put the main ideas of every paragraph into a right order. A: The advantages B: Title C: The price/How you can get it D: The problems and the solution B D A C Activity 4 Students read the text and complete the table. What is it called? K9 Dogwalker What can you use it for? to exercise your dog Where can you use it? at home What is it made of? plastic What are its advantages? light, easy and convenient to take on holiday, not expensive How much does it cost? ￡ 39.99 Where can you get it? Cantek Products Activity 5 Work in groups and find out the techniques the writer uses to get the reader’s attention and persuade the reader to continue reading. 1. The advert starts with questions . 2. It offers solution to problems. 3. It says the gadget will help the owner as well as the dog . While-writing Activity 6 Brainstorming Linking(Addition): too, plus, also, either Adjectives: amazing, compact, attractive, automatic, brilliant, convenient, durable, fantastic, modern, relaxing, reliable, perfect, useful Adverbs: extremely, incredibly, quite, really, very, not ve