企业文化管理和企管理业经营管理的无形印象连接（Enterprise culture management and enterprise management business management of the invisible impression connection）.doc

企业文化管理和企管理业经营管理的无形印象连接（Enterprise culture management and enterprise management business management of the invisible impression connection） In the turbulent environment of the financial crisis, the word I hear most is corporate culture. I can smell the joy from the mouth of the people. From I contact with entrepreneurs and peer scholars mouth constantly deducing the numerous business cases: gold wine wuliangye group and the giant group, gree electric appliances, and gome chain race game, sichuan tengzhong buying American hummer organizational behavior. Research and analysis from different angles come out we can get different answers, the innumerable size events time causing people to different dimensions such as economy, culture, life, the management to explore and thinking. As an enterprise management, the business is to seek the interests of , what is the appropriate interest? I think the proper benefit should be healthy and sustainable. Only the first step in the enterprise management can enter into the second step: the sound and rapid development, it is not hard to imagine come out the first step and the level of the second step is to present the situation of the progressive step by step, so it does, but the truth. In the general environment, we can always hear these terms from the national policy, and then we can see that the management of the enterprises under the policy is also inevitable. With the development of the society, people more and more demand for their quality of life concepts are clear set up go to, and for serving the social populaces enterprise management is the enterprise culture management is using born. It is not hard to see why the phrase corporate culture has become the latest buzzword. I am glad that the level of our entrepreneurs and scholars has gone further, and the title of barbaric growth is no longer the exclusive monopoly that western academia has given us. Marketing (Marketing) What is marketing Marketing (Taiwan: marketing) is abo