品牌塑造的5A体系（Brand building 5A system）.doc

品牌塑造的5A体系（Brand building 5A system） Brand building 5A system The brand building 5A system systematically elaborates the pragmatic and innovation of brand construction from 5 aspects: condensing - its own resource analysis; Resonance -- consumer group analysis; Victory - competition analysis; Win more -- partner analysis; Forming potential - social trend analysis. The text/Kim chiu Like night of spring breeze comes suddenly, thousands of trees critics, general pear flower open... horn bow can not control, all household iron clothes cold accidents, seemingly in a proverb to see distant to economic winter ice pincher profound cold make many enterprises have realized what is cold accidents. The history of the brand is the history of the swing between prosperity and depression, and the harsh environment poses a higher challenge to the development and even survival of the enterprise. How should companies in the ice and snow spread their marketing? How do you shape and consolidate your brand? We say that the product is 1 and the brand is 0; Or, the product is 1, and the brand is 0. Brand building, it is to make the product that qualified quality becomes the product that sells profit, it is to add 0 as far as possible after 1. So, how can we build our brand on the ground? The brand building 5A system systematically elaborates the pragmatic and innovation of brand construction from 5 aspects: condensing - its own resource analysis; Resonance -- consumer group analysis; Winning - competitor analysis; Win more -- partner analysis; Forming potential - social trend analysis. In the first part, the enterprises own resources analysis, we study how enterprises can improve the competitive impact of products through the aggregation and integration of existing resources. In essence, the resources owned by different enterprises are similar, but in particular, the human resources and interpersonal resources of different enterprises are different. The basic task we face is: how to make