VOAenglish英语文档2011-10-09.docVIP

VOA常速新闻讲解:消费者寄希望于乔布斯离去后的苹果 查看原帖 第一部分：听力文本 从通讯到娱乐，苹果公司的产品大大改变了全世界人们获取信息和使用技术的方式。带领苹果公司做出这些革命的人物就是史蒂夫.乔布斯。为什么苹果公司在销售其产品上做得如此成功？乔布斯去世后，消费者还可以在苹果公司身上期待什么？ From communications to entertainment, Apple products have profoundly changed the way people around the world obtain information and use technology. The man that led Apple through its evolution was Steve Jobs. Apple has been so successful in selling its products. What consumers can expect now that Jobs has died? University student Jill Lenahan can be described as a diehard fan of anything created by Apple. Lenahan says her experience with other types of computers just wasnt the same. I used to have a PC it would crash all the time and it was really slow and I got a Mac everything was so much easier, said Lenahan. Lenahan says her iPhone has made her life more efficient. But Apple did not create smart phones, mp3 players, or tablet computers. Andrew Lih with the University of Southern Californias Annenberg School for Communication and Journalism says Apple has made high tech devices more understandable to everyday users who are not tech savvy. I think that Apple really has pioneered the acceptance of those types of technologies - MP3s, downloadable movies, tablet computing - into the mainstream, said Lih. Its Apples ability to design user friendly and attractive products makes many consumers around the world choose Apple over other brands. And thats the beauty of apple products I think and thats why consumers love them is that they are transparently beautiful, Lih added. You dont have to learn to use them. You pick it up and it seems natural, but just imagine all the man hours and the work that it takes to get to that point and most companies cannot replicate that either work ethic philosophy or final product. Lih calls Apples many easy to use devices lifestyle products. He says the companys legacy of making consumer friendly products started when Apple was first established in the 1970s. In the 70s when Apple first cam