大一新生校系选择影响因素关系之研究指南.PDF

大一新生校系選擇影響因素關係之研究 大㆒新生校系選擇影響因素關係之研究 林筠諺 國立政治大㈻教育㈻系博士生 摘 要 面對高等教育擴張，大學校院林立，以及低分入大學衝擊，大學校系 無不費心尋求優秀的學生就讀。倘若能了解大學生大學選擇和學系選擇的考 量因素，並分析兩者的關聯或影響程度，當有助校系經營品牌的發展以及招 生策略的擬定。本研究採用台灣高等教育資料庫的94學年度大一學生調查資 料，探討大學選擇和學系選擇兩者的關係。結果發現大學生同等重視選校和 選系，選校和選系時會同時考量他人建議、校系考量、發展考量等因素。選 校因素和選系因素形成複雜的交互影響關係模式，其中選校因素多影響選系 的他人建議和科系考量，而選系因素則多影響選校的學校考量和發展考量， 這值得重視。 關鍵詞：大學選擇、高等教育、學系選擇 教育研究與發展期刊（第六卷第三期） 2010.09 223 Journal of Educational Research and Development 大一新生校系選擇影響因素關係之研究 Some Influential Factors and its Casual Relationships about Undergraduates’ College Choices and Major Selections Yun-Yan Lin Doctoral Student, Department of Education, National Chengchi University Abstract The past decade, witnessing the growing number in the restructuring of higher education systems in Taiwan has led to deliberate changes to college entry strategy. Strategies to appeal highest academic achievers have become a crucial issue for universities. It is worth considering and discussing how undergraduates make their college choices and select their academic majors. Thus, this study explored which factors influence undergraduates’ college choices and major decision-making. Survey data from Higher Education Database were used to discuss the relationships between college choices and major selections. The results shown that undergraduates considered both college choices and major selections were of equivalent importance. Others recommendations, college-considerations, and career-considerations were all considered factors w