刊第五课 期末复习资料 英语专业.ppt

Lesson Five The Evolution Wars (Time, August 15, 2005) * Part I. News Writing What is news? News can be defined as two types: broad-sense news and narrow-sense news. By broad-sense news, it refers to all articles put on in mass media. By narrow-sense news. It only refers to objective reportage on newly-happened events, Definitions vary from country to country. There are no universal definition accepted by the global mass media. * Part I. News Writing In China, the government requires that mass media plays the role in publicizing, educating and inspiring people. In spite of differences, the characteristics of news are universal, that is, reporting new facts and passing on various information. Mass media in Western countries play the role in providing information, educating, reform, entertainment, inspiration and so on. According to Western mass media, the value of news includes: activities of VIPs and celebrities, government activities, rare and odd events (sex affairs and scandals), and new social trends. * Part I. News Writing News factors are: importance, timeliness, novelty and interest. By timeliness, news can also be classified into 3 types: hard news, soft news and news in middle. Hard news is not only fresh, but also serious and objective in coverage. Soft news is relax in tone, usually with human interest involved. News in middle is something between the two. * Part I. News Writing The pillar for modern news are: seeking novelty and arousing sensation. The saying goes: It is not news when a dog bites a man, but absolutely news when you find a man bites a dog. There is a tendency across the world: “Bad or negative” news, such as crimes, natural disasters, has news value, considered “good” news. Therefore, if you pick up a newspaper, you will find “bad” news outnumbers “good” news. Another interpretation of news is: the word NEWS is the “Acronym” for north, east, west and south. * Part II. Text: The Evolution Wars 1. Introd